Feb 27, 2017
Sparks is delighted to announce our new association with British comedy director, Mary-Sue Masson. Coming from a blended background of television and advertising, Mary-Sue's work can best be described as an enormously effective concoction of "clever and eclectic" ideas. In 2015 Mary Sue's initial "Haribo" campaign was credited as being Nielsen's "Most Impactful Ad" and since then the campaign has expanded its scope both in global reach and narrative. This week the first of two premiere North American Haribo spots launches.